You
would not spent thousands or 100 of thousands of dollars on
beautiful brochures or catalogues and leave them in the cupboard.
That
is what is happening with Web Sites. Companies are spending
fortunes on their Web Site but they are not being found on the
Internet, they are not being 'distributed'.
The
Web developer builds a fantastic Web Site and as part of his
service he 'Publishes' the Site to the Web. He may even submit
the Site to 'Search Engines'. But which ones? In what format?
And what do the Search Engines make of his latest masterpiece?
The whole Search Industry has become complex and very misunderstood.
How does the non-expert keep up?
The "Search Engine algorithms"
or "mathematical formulae that read the pages" are
in essence 'simple' but humans try to outwit them with Spamming
techniques and Search Engines have to continually make fine
adjustments. Add to this the fact that each individual human
will 'search' for something in a different way, and you start
finding a very complicated system, with what appears to be daily
fluctuations in the channeling of visitors to sites. A bit like
the Stock market.
By
Optimizing your Web Site for Search Engines you are making your
Web Site "readable" to Search Engine spiders while
being pleasant for Humans to read.
You
are Optimizing your chances of your Web Site being successfully
read and understood by both humans and Search Engines.
How
do you Optimize a Web Site?
There
are many inside secrets to our techniques that we won't publish
here. Consider these...
The
Meta Tags - can they be read by Search Engines? Are there Blocks?
Do they reflect the content of the page? Have you included all
the tags necessary?
The
Content - Is it readable to Search Engines and Humans? Is it
appealing to Humans? Does it actually say anything or is it
just Marketing jargon? The Engine strips out perceived Spamming,
what is it doing to your site? Is your content to code relationship
correct?
Submissions
- Do you let the Search Engines (the relevant ones) know you
exist? Do you communicate with them on a regular basis? Have
you registered with appropriate Directories and Portals?
The
key to successful Optimization is that you are doing something
about it!
Just
as a builder will build a house and landscape the garden, so
the Web developer will build the site, publish and do the initial
submission. Does the developer come back in 6 weeks to mow your
lawns and adjust the hedges?
When
you move into your new building, you need to tend the garden,
add to it and make it grow. That is what Optimizing a web site
is all about.
Our
specialty is
Optimizing your Web Site
